Johns Creek

Performing Arts Center Feasibility Study

The JCCVB is a non-profit that serves as the official Destination Marketing Organization of Johns Creek, Georgia. Our mission is to serve as an economic catalyst by marketing the city as a destination for business & leisure travel through the expenditure of hotel/motel taxes.

In September 2017 the CVB updated its on-going Agreement with the City of Johns Creek, and expanded to add tourism product development to our efforts in promoting tourism. A Performing Arts Center Feasibility Study was one of the first approved projects, as the JCCVB Board saw potential for a multi-use arts and event facility to increase Tourism spending in Johns Creek.

To implement this project, the JCCVB chose to contract with Webb Management Services in November of 2017. Webb is a management consulting practice that specializes in researching the feasibility of arts and cultural facilities.

The study is divided into two phases. The Phase 1 findings – which include a needs assessment and identifies market viability for a performing arts center in Johns Creek – were presented to the community and Mayor and City Council Monday, May 7th, 2018. After gathering feedback, the JCCVB and Webb have begun Phase 2 of the project.

Project Links: 

Johns Creek PAC Feasibility Study – Phase 1 Community Presentation

Johns Creek PAC Feasibility Study – Phase 1 Report and Appendix.

Questions or comments can be sent to JCCVB Executive Director, Shelby Marzen at